There are moments when one finds themselves navigating the creative journey solo, a path as challenging as any collaborative effort. Such was the case with Tromperie, a French-Canadian skincare brand crafted to elevate the radiance within each individual.
THE CHALLENGE
To show diverse creative thinking, create three distinctive brand image for Tromperie.
THE IDEA
Show Tromperie in nature, vibrant elegance and sweetness.
EXPERIENCE
Tromperie isn't just a skincare product; it's like a tribute to everyone's uniqueness, an artistic way to bring out the beauty in each of us. It is more than skincare, it's a story.
Art Direction | Design | Branding & Identity | Copywriting
THREE DIFFERENT CONCEPTS
Who doesn't love Paris? the "Parisian- style elegance" mood board is a visual ode to the picturesque feeling of Paris. Each photo has been carefully curated to capture the essence of this romantic city, transporting you to the heart of Paris, where every corner holds a secret and every scene is like a work of art.
Tromperie embodies purity and delicacy, and this concept was born from a deep desire to evoke emotions. It's about that irresistible urge to experience Tromperie, not just for what it does, but for how it makes you feel. The colours are like gentle brushstrokes on a canvas, soft browns, and muted greys which evoke the understated elegance. These colours mirror the subtle pleasure the brand will bring to a beauty routine.
"Sugar Wonderland" is an exclusive invitation to a world where cosmetics aren't just products but delightful confections that ignite joy. Within this mood board, you'll find that I have selected a delightful array of images – candy, ice cream, gum bubbles, vibrant people and more – capturing carefree moments and creating a place where sugar's allure knows no bounds.
Just as a child explores a candy store with wide-eyed wonder, that’s the exact effect Tromperie should have on people. From body lotions to face creams that resemble candy, indicating that Tromperie is a sweet treat for the skin. After all, everything should be as fun as a trip to the candy store.
"The "Nurtured by Nature" concept is a celebration of the extraordinary found within the everyday, the reminder that everyone is a part of nature's masterpiece as any sunset or blooming flower. I wanted it to feel like an invitation to explore your true self, to reconnect with the world around you, and to embrace all that nature has to offer.
At the base of it all, I really wanted to buttress how eco-friendly and sustainable Tromperie is, and what better ways to say eco-friendly than using nature. It's an homage to the earth's vibrant life force, inviting everyone to infuse their beauty routine with the same vitality and passion found in the natural world.
