CHALLENGE
Counterfeiting poses a prevalent challenge for major brands, with varying degrees of impact. Delve into the distinct characteristics of the Adidas brand to pinpoint its unique qualities and extract a singular insight. Develop a targeted anti-counterfeiting campaign tailored to resonate with Adidas' audience.
INSIGHT
Turning imitation into innovation.
IDEA: ADIDAS, FOR ORIGINALS
Counterfeiting poses a prevalent challenge for major brands, with varying degrees of impact and Adidas is one of the brands with the most counterfeits. This is not because people hate the brand, in fact it is because of how much they love it. The "For Originals" campaign aims to highlight the value of authentic Adidas products over counterfeit alternatives to Adidas lovers. By showcasing athletes and emphasizing the superiority of real adidas gear, the campaign seeks to reinforce the message that true champions and originals choose authenticity over imitation. In terms of Art direction, the counterfeit names are restricted inside the box, as a means to show their limitations.
In Collaboration with: Ren Martinez and Salima Rasheed
Art Direction | Design | Strategy | Copywriting
