MOMP! Ministry of Monster Preparedness. MOMP is a Ministry that serves as an intermediary between people and monsters. In this imaginative realm, MOMP takes the spotlight, a concept so unexpected that it materialised like a sudden burst of confetti.
CHALLENGE
Deliver a "two-handed" campaign that will prepare Canadians and monsters for the sudden arrival of the latter in order to prevent as much chaos and panic upon arrival of the monsters.
INSIGHT
We are most comfortable with familiarity
IDEA
To highlight the similarities between humans and monsters. Demystify the unknown.
Collaboration with: Jennifer Abah, Valeria Gonzalez and Avantika Gupta.
Art Direction | Design | Copywriting
