CHALLENGE
Redesign a portion of the biggies, considering the morals, beliefs and ethics of the brand and how it affects the society.
INSIGHT
The new “grind” is collective self-improvement.
IDEA
Samsung Health, often overlooked within the Samsung ecosystem, has significant potential. Positioned in a rapidly expanding sector, the app prioritizes integrating wellness into users' daily routines. It offers an interactive, global gaming experience that fosters connection among users.
In Collaboration with:
Salima Rasheed - Art Director & Designer
Allysa Rutenberg - Art Director & Designer
Visura Silva - Copywriter
Art Direction | Design | Copywriting
Street posters
