THE CHALLENGE
Conceptualize and implement an integrated campaign for good that not only meets marketing goals but also generates positive societal impact.
THE INSIGHT
The path to self-realization is not a straight line, but a transformative exploration.
THE IDEA
To focus on personal narratives of open queer celebrities, and create a space where acceptance is celebrated and each step contributes to positive change within the LGBTQ+ community.
THE GOAL: Every Converse purchase directs 20% to The Rainbow Foundation of Hope, and 50% of #InMyConverse Collection proceeds support other LGBTQ+ foundations aiding refugees**
Collaboration with: Allysa Rutenberg
Art Direction | Design | Copywriting | Strategy
DISCLAIMER: Images sourced from the internet for prototype creation.
