THE CHALLENGE
Queer women have often been told that what they call "sex" isn't real. Why? Because society sees penetration as real sex, while everything else is foreplay.
THE INSIGHT
Real pleasure goes beyond the confines of identity.
THE IDEA
The campaign challenges societal norms that narrowly define sex and pleasure, advocating for the inclusivity of queer women's sexualities. It celebrates diverse forms of intimacy as valid and fulfilling, using a comic novel style to foster a culture where all expressions of love and pleasure are celebrated. Recognizing Durex sex toys like the “Intense Vibrating Bullet” as tools that enhance pleasure, it empowers queer women to explore desires without stigma. By incorporating common words spoken during sex, we aim to blur the lines between heterosexual and queer women intimacy, emphasizing the universal nature of pleasure.
Collaboration with: Salima Rasheed
