The day finally arrived to create a promotional campaign to drive foot traffic for a cannabis brand, Face Plant. My partner, Salima Rasheed, Co-Art Director & Designer, and I pondered tirelessly, asking ourselves, 'What's our move?'
CHALLENGE
Develop a campaign designed to amplify foot traffic to Face Plant's diverse network of physical retail establishments.
INSIGHT
Reframing cannabis beyond its traditional perceptions.
IDEA
This initiative cleverly plays with the concept of a 'safe joint,' connecting the word 'joint' to both a secure and inviting space and the slang for cannabis.
THE GOAL
Entice women to explore and buy the brand’s product.
Art Direction | Design | Copywriting | Strategy
DISCLAIMER: Images sourced from the internet for prototype creation.
